{"id":1144154,"date":"2022-05-24T10:28:50","date_gmt":"2022-05-24T08:28:50","guid":{"rendered":"https:\/\/asc-aqua.org\/?post_type=news&#038;p=144154&#038;source_id=144154&#038;target_id=1144154"},"modified":"2024-10-16T10:19:17","modified_gmt":"2024-10-16T08:19:17","slug":"two-dutch-studies-confirm-credibility-and-reach-for-asc","status":"publish","type":"news","link":"https:\/\/asc-aqua.org\/news\/two-dutch-studies-confirm-credibility-and-reach-for-asc\/","title":{"rendered":"Two Dutch studies confirm credibility and reach for ASC"},"content":{"rendered":"\n<div class=\"block wysiwyg\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<p>Once again, ASC has come out as a \u201ctop quality&#8221; label for seafood in the most recent study done by Milieu Centraal. The independent organisation benchmarks sustainability labels on behalf of the Dutch Ministry of Agriculture, Nature and Food Quality &#8211; with the aim to provide information to help consumers make sustainable choices.<\/p>\n<p>Using a scoring system between 0 and 5, each sustainability label is assessed against its sustainability credentials in five categories: transparency, control, environmental impacts, social impacts and animal welfare.<\/p>\n<p>To achieve a \u2018top quality\u2019 ranking, an ecolabel must rank at least 4 out of 5 in both transparency and control. Acknowledging the unprecedented inclusiveness, transparency and independence of its audit process, Milieu Centraal awarded ASC the top score of 5 in both categories.<\/p>\n<p>Milieu Centraal is re-evaluating labels and publishing these rankings on a regular basis, with the last being published in 2019. For ASC, it is now the third time in a row to be included as \u201ctop quality\u201d label.<\/p>\n<p>Milieu Centraal is now embarking on a social media campaign encouraging consumers to check out the top-rated labels, using the hashtags #topkeurmerken and #keurmerkenwijzer. Importantly, consumers are informed that by buying these products, they are contributing towards a more sustainable food chain.<\/p>\n<figure class=\"do-not-expand\"><\/figure>\n<p><img decoding=\"async\" class=\"animate-into-view\" src=\"https:\/\/asc-aqua.org\/wp-content\/uploads\/2022\/05\/Keurmerken_overzicht_def.jpg\" alt=\"\" width=\"2800\" height=\"1980\" data-animate-direction-to=\"right\" \/><span data-contrast=\"auto\">A separate report by the research agency<\/span> <span data-contrast=\"auto\">IRI <\/span><span data-contrast=\"auto\">shows that sales of<\/span><span data-contrast=\"auto\"> labelled <\/span><span data-contrast=\"auto\">seafood in Dutch supermarkets have continued to climb during the past two years,<\/span><span data-contrast=\"auto\"> both in absolute figures and in its share compared to total sales. ASC showed the strongest growth of all ecolabels involved in the study, increasing its<\/span><span data-contrast=\"none\"> share of sales by 5.4% in 2021. In absolute figures, s<\/span><span data-contrast=\"none\">ales of ASC-labelled seafood products jumped from a value of EUR 265 million in 2019 to remarkable EUR 365 in 2021. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>IRI measures sales of various product categories in retail year and notes the share of products with a sustainability label on the shelves. All Dutch retailers are included except Lidl and Aldi.<\/p>\n<p>\u201cIn 2021, 79.4% of all seafood sold in Dutch retail carries the ASC and\/or MSC labels, which speaks to the fantastic commitments of Dutch retail to responsibly sourced seafood. ASC will continue to work with suppliers and retailers to ensure that more certified seafood becomes available in retail outlets. We will also help consumers to understand how their responsible choices reward responsible producers and minimise the social and environmental impacts of the seafood in their baskets\u201d, said Maud van den Haspel, General Manager at ASC for the Netherlands and the UK.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"featured_media":1144156,"template":"","tags":[],"class_list":["post-1144154","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/news\/1144154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/media\/1144156"}],"wp:attachment":[{"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/media?parent=1144154"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/tags?post=1144154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}