{"id":1140593,"date":"2021-12-21T12:57:43","date_gmt":"2021-12-21T11:57:43","guid":{"rendered":"https:\/\/asc-aqua.org\/?post_type=news&p=140593&source_id=140593&target_id=1140593"},"modified":"2024-10-16T10:19:12","modified_gmt":"2024-10-16T08:19:12","slug":"delicious-cooking-sharing-success-stories-and-lots-of-awards-asc-china-makes-a-splash-in-shanghai","status":"publish","type":"news","link":"https:\/\/asc-aqua.org\/news\/delicious-cooking-sharing-success-stories-and-lots-of-awards-asc-china-makes-a-splash-in-shanghai\/","title":{"rendered":"Delicious cooking, sharing success stories, and lots of awards: ASC China makes a splash in Shanghai"},"content":{"rendered":"\n
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No country in the world eats more seafood, or farms more seafood, than China. This makes the work of ASC\u2019s dedicated team in the country absolutely vital, and they have been keeping themselves very busy recently celebrating the rapid expansion of responsible farming about Chinese farmers.<\/p>\n

A recent event highlight this important work. In November ASC was well represented at the 25th<\/sup> Shanghai Global Food Trade Show (FHC), the country\u2019s leading seafood industry event.<\/p>\n

In China as everywhere else, this is a time of uncertainties for the seafood industry. A time for collaborating to share best practices, celebrate successes and promote the benefits of responsible seafood. This was exactly the thinking behind ASC\u2019s presence at the FHC.<\/p>\n

Creative Cooking<\/h3>\n

ASC China teamed up with eight certified partners to form the ASC Responsible Seafood Joint Exhibition Group. The exhibition involved partners demonstrating their responsible practices and their delicious products via interactive and engaging events such as the FHC Chinese and Western Food Creative Cooking Show. This was a chance to show off just how versatile and enjoyable responsibly farmed seafood can be, with dishes such as seafood risotto and fried oyster setting mouths watering throughout the exhibition hall.<\/p>\n

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This was down to the talents of the chefs involved, but they certainly had a lot of options to work with: ASC\u2019s certified partners at the show produce species including scallops, white-legged shrimp, salmon, manila clams, pacific oysters, disk abalone and tilapia.<\/p>\n

Sharing success stories<\/h3>\n

That wasn\u2019t the end of ASC\u2019s collaborative work at the FHC, though. ASC also jointly held the 2021 Sustainable Seafood Development Summit Forum at the exhibition. The forum was intended to show off the benefits of responsible farming and help promote those produces that have put the work into achieving ASC certification. It was hosted with China Aquatic Products Processing and Marketing Alliance (CAPPMA), WWF China, and Qingdao Marine Conservation Society (QMCS), and had more than 200 live and online viewers in attendance.<\/p>\n

It was also a chance to share success stories, and crucial expertise. Beisiling, a seafood distributor introduced and explained to attendees the increasingly diversified seafood market in China, and also analyzed the growing opportunities and value of sustainable and traceable seafood in the country.<\/p>\n

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A different experience was provided by Mengzhu-love, the first maternal and infant food franchised enterprises to promote ASC certified shrimp products in China. They shared their insights into sustainable seafood in the maternal and infant market, as well as their enthusiasm for promoting responsible ASC seafood to young parents in China.<\/p>\n

Finally, it wouldn\u2019t be an exhibition without some awards, and ASC China held its annual awards ceremony at FHC. Qing Fang, General Manager of ASC China, said: \u201cThis was another chance to share and reward our partners. It\u2019s not about self-congratulations, though: by recognizing and rewarding those organisations that are working the hardest to promote responsible seafood, we can encourage others to follow suit.<\/p>\n

\u201cThis is one of the foundational principles of the ASC programme, and awards like these are a key part of thanking partners for the work they are doing for their communities and the environment.\u201d<\/p>\n

2021 ASC Annual Awards Ceremony at FHC<\/strong><\/h3>\n

\"\"Outstanding Partner Award for China’s Online Seafood Market<\/strong> \u2013 Shandong Lighthouse Jellyfish Marine Technology Co. LTD, for their ASC certified oyster becoming the top value brand in China’s online market
\nOutstanding<\/strong> Partner award for Chinese Retail Seafood Market <\/strong>\u2013 Huitaibohai Seafood Co.ltd, for their efforts to support Ole and Ikea China\u2019s ASC seafood supply chain and consumer promotion.
\nOffshore Marine Ecological Aquaculture Pioneer Enterprise Award<\/strong> \u2013 Shandong Nanhuangcheng Marine Technology Co. LTD, as the first pilot enterprise to develop the management system and technical indicators of their offshore-equipped aquaculture platform using ASC standards as technical requirements.
\nBest Partner Award for Maternal and Infant Seafood – <\/strong>Megzhu-love, as the first maternal and infant food franchised enterprise to promote ASC certified seafood to the young generation’s parents in this fast growing market
\nHonourable Promotion Award – Sustainable Supply Chain Choice<\/strong> \u2013 Two new local processing plants, which promise to establish a professional seafood supply chain based on ASC certified seafood for the Chinese market.<\/p>\n

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