{"id":1124319,"date":"2020-10-02T12:09:12","date_gmt":"2020-10-02T10:09:12","guid":{"rendered":"https:\/\/asc-aqua.org\/?post_type=news&p=124319&source_id=124319&target_id=1124319"},"modified":"2024-10-16T10:19:03","modified_gmt":"2024-10-16T08:19:03","slug":"restrictions-fail-to-dampen-enthusiasm-for-think-fish-week-in-belgium-and-the-netherlands","status":"publish","type":"news","link":"https:\/\/asc-aqua.org\/news\/restrictions-fail-to-dampen-enthusiasm-for-think-fish-week-in-belgium-and-the-netherlands\/","title":{"rendered":"Restrictions Fail to Dampen Enthusiasm for Think Fish Week in Belgium and The Netherlands"},"content":{"rendered":"\n
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Last week saw the eighth Think Fish Week take place in The Netherlands and Belgium, and although it was a much more virtual celebration of responsible seafood than in previous years \u2013 for obvious reasons \u2013 it was as exciting and eventful as ever.<\/p>\n

Think Fish Week \u2013 Semaine de la P\u00eache responsable in French and Bewuste Visweek in Dutch \u2013 is an annual collaboration between ASC and MSC, to celebrate sustainability and responsibility and help consumers navigate the sometimes confusing world of seafood.<\/p>\n

Previous years have seen events taking place around both countries but as with all things, this year has seen a more remote approach \u2013 which thankfully hasn\u2019t dampened anyone\u2019s enthusiasm for the benefits of certified seafood.<\/p>\n

In total ASC and MSC worked with 69 partner organisations in the two countries, including retailers, producers, and fishmongers. Radio commercials were broadcast in both countries, along with online video content and all manner of other digital communications assets, which can be used by partners to help promote their commitment to responsible seafood.<\/p>\n

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Perhaps the star of the show was Omar \u2013 the fictional \u2018Hero of the Fish\u2019 at the centre of the charming children\u2019s book, illustrated by Amandine Thomas, which tells the story of Omar\u2019s discovery of the wonders of the oceans and the importance of protecting them by fishing sustainably and farming responsibly. The book is available in French, Dutch and Flemish and has been sent to the recipients of Hello Fresh boxes \u2013 and ASC\u2019s Merel den Held will even be reading the book to schoolchildren at a Dutch primary school.<\/p>\n

\u201cEvery year we\u2019re impressed by people\u2019s passion for responsibly produced seafood, and this year it\u2019s shone through despite things being done more remotely than usual,\u201d said Merel den Held, ASC Global Seafood Campaign Manager. \u201cWhat\u2019s important about this week is the diverse range of partners and people involved \u2013 not just retailers but local fishmongers, and not just children but also their parents, who can try out one of our delicious seafood recipes at home.\u201d<\/p>\n

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Omar, the “Hero of Fish” stars in a children’s book about responsible seafood in French, Dutch and Flemish<\/span><\/figcaption><\/figure>\n

ASC and MSC also surveyed 1,000 Belgian consumers ahead of the week and found that the majority didn\u2019t know where their seafood was coming from. The survey found that over half of consumers said they didn\u2019t have a clue where seabass comes from, for example. Despite this confusion, consumers overwhelmingly said that traceability was important to them. Read the story in Flemish<\/a> or in French<\/a> on ASC’s microsites.<\/p>\n

The findings demonstrate the challenges facing consumers who want to know where their seafood comes from but don\u2019t know how to find this out. But ASC certification means that a product has come from a farm that has been certified against strict standards of social and environmental responsibility, and has then been traced all along the supply chain. This takes some of the confusion out of seafood shopping, and allows consumers to directly reward those responsible farmers.<\/p>\n

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The weeks were well supported by a number of partner organisations in The Netherlands and Belgium<\/span><\/figcaption><\/figure>\n<\/figure>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"featured_media":1122805,"template":"","tags":[],"class_list":["post-1124319","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/news\/1124319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/media\/1122805"}],"wp:attachment":[{"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/media?parent=1124319"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/tags?post=1124319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}