{"id":1092695,"date":"2019-06-14T11:50:32","date_gmt":"2019-06-14T09:50:32","guid":{"rendered":"https:\/\/asc-aqua.org\/?post_type=news&#038;p=92695&#038;source_id=92695&#038;target_id=1092695"},"modified":"2024-10-16T10:18:50","modified_gmt":"2024-10-16T08:18:50","slug":"chinese-retailer-hema-fresh-makes-asc-commitment","status":"publish","type":"news","link":"https:\/\/asc-aqua.org\/news\/chinese-retailer-hema-fresh-makes-asc-commitment\/","title":{"rendered":"Chinese Retailer Hema Fresh Makes ASC Commitment"},"content":{"rendered":"\n<div class=\"block wysiwyg\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<p>Chinese retailer Hema Fresh has committed to work towards selling only ASC certified Atlantic salmon under its own brand label Difresco, the first brand in China to do so.<\/p>\n<p>The news was announced as Hema, the retailer owned by Alibaba, also signed a memorandum of understanding with ASC to jointly promote ASC certified products through Hema\u2019s online and offline channels across China.<\/p>\n<p>ASC certified frozen salmon products will be sold as part of the Difresco range in over 150 Hema stores across China, in the latest sign of ASC\u2019s growing presence in the country. Hema\u2019s ASC certified salmon is supplied by Bakkafrost, based in the Faroe Islands.<\/p>\n<p>\u201cWith this commitment, Hema is reacting to the rising demand in China for seafood that has been produced in a responsible way,\u201d said Songlin Wang, ASC Lead Strategist, Asia and Southeast Asia. \u201cASC certification requires farms are transparent, minimise their environmental impacts and promote positive outcomes for workers and communities. Thanks to Hema, now even more consumers in China have the option to reward those certified farms.\u201d<\/p>\n<p>\u201cWe will work closely with ASC to provide certified Atlantic salmon for our customers, taking advantage of Hema\u2019s over 150 stores, our online and offline channels for promotion, and our continuing rapid growth,\u201d said Huang Lin, Director in the Global Import Department of Hema\u2019s Purchasing Department. \u201cWe will also guide Chinese consumers to think more about responsible seafood choices that help protect the marine environment, workers, and communities.\u201d<\/p>\n<p>The ASC presence is on the rise in China, which is the world\u2019s largest consumer of seafood. Ten ASC certified farms are now producing over 60,000 tons of ASC certified products every year. And in April <a href=\"https:\/\/asc-aqua.org\/news\/asc-joins-wal-mart-china-for-launch-of-new-seafood-traceability-strategy\/\">Wal-Mart China partnered with ASC<\/a> for the launch of its new fresh meat and seafood traceability strategy at an event in Shenzen.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"featured_media":1092696,"template":"","tags":[],"class_list":["post-1092695","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/news\/1092695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/media\/1092696"}],"wp:attachment":[{"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/media?parent=1092695"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asc-aqua.org\/wp-json\/wp\/v2\/tags?post=1092695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}