{"id":1000308,"date":"2013-07-08T16:51:48","date_gmt":"2013-07-08T16:51:48","guid":{"rendered":"https:\/\/asc-aqua.org\/?post_type=news&p=308&source_id=308&target_id=1000308"},"modified":"2024-10-16T10:17:36","modified_gmt":"2024-10-16T08:17:36","slug":"dutch-retailers-commit-to-first-joint-msc-asc-and-wwf-think-fish-campaign","status":"publish","type":"news","link":"https:\/\/asc-aqua.org\/news\/dutch-retailers-commit-to-first-joint-msc-asc-and-wwf-think-fish-campaign\/","title":{"rendered":"Dutch retailers commit to first joint MSC, ASC and WWF \u2018Think Fish\u2019 campaign"},"content":{"rendered":"\n
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Marine Stewardship Council (MSC), Aquaculture Stewardship Council (ASC) and World Wide Fund for Nature\u2013Netherlands (WWF-NL) have claimed the second week of September as \u2018Think Fish Week\u2019.\u00a0<\/b>Dutch retailers will actively promote the wide range of MSC and ASC labelled products available to shoppers through in-store nationwide advertising. The campaign will encourage consumers to make an informed choice for sustainably wild-caught (MSC) and responsibly farmed seafood (ASC).<\/b><\/p>\n

The first \u2018Think Fish Week\u2019 is supported by over 85 per cent of Dutch supermarkets*, reflecting the growing support and awareness among retailers and consumers for environmentally responsible seafood.<\/span><\/p>\n

Nearly 3,300 outlets will be displaying MSC and ASC labelled products, including Albert Heijn, Netherlands largest supermarket chain; Lidl; COOP and Spar. Foodservice suppliers Sligro and Sodexo will also join the campaign, bringing certified seafood to the forefront in workplace and school canteens throughout the country.<\/span><\/p>\n

An informed choice<\/b><\/p>\n

During the \u2018Think Fish Week\u2019 consumers will find out more about sustainably wild-caught and responsibly farmed seafood and how they can make an informed choice in the supermarket.<\/span><\/p>\n

Through their buying choices, shoppers for seafood are rewarding certified fisheries and farms for their responsible practices. This means customers can contribute to preserving healthy fish stocks, protect vulnerable coastal zones and ensure that seafood can continue to feed a growing population in the future.<\/span><\/p>\n

\u201cRetailers have an important role to play in promoting sustainable seafood,\u201d says Nicolas Guichoux, MSC Global Commercial Director. \u201cBy sourcing and promoting certified products they help their customers to make responsible choices when shopping for fish. It is wonderful to see our partners supporting the \u2018Think Fish Week\u2019 and actively promoting sustainable seafood.\u201d<\/span><\/p>\n

\u201cWe are delighted to work with MSC and WWF-Netherlands on the \u2018Think Fish Week\u2019,\u201d says Bas Geerts, Standards Director ASC. \u201cThis campaign will help grow the global market for responsible seafood and inform consumers about the impact of their choices; and, how they can actively help the aquaculture industry become more environmentally and socially responsible.\u201d<\/span><\/p>\n

Elies Arps, Senior Advisor Sustainable Markets WWF-NL adds: \u201cOur oceans are diverse and beautiful, but also vulnerable and important for our existence. Fish is the main source of protein for around one billion people. Furthermore, seafood is healthy and affordable. As the world\u2019s population grows, the demand for protein-rich food and, thus, fish will increase. Oceans are overfished, mangroves are destroyed to make room for fish farms, and large fishing nets are damaging the seabed and coral reefs that act as nurseries. Consumers often believe that they do not have the power to act on these issues. But by choosing seafood with the ASC or MSC label they can make a difference and help to protect the oceans.\u201d<\/span><\/p>\n

* Agrimarkt, Albert Heijn, Bas van der Heijden, C1000, COOP, Digros, Dekamarkt, Dirk van den Broek, EMTE, Hoogvliet, Jan Linders, Jumbo, Lidl, MCD supermarkten, Poiesz, PLUS, Spar, Superunie (supermarket purchasing organisation).<\/span><\/p>\n

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If you have any questions or for more information or images please contact:<\/span><\/i><\/p>\n

Karin Fredrikze MSC: \u00a0Benelux@msc.org<\/a> +31 (0)70 3605979
\n<\/span>Suzanne Clift, ASC: Communication@asc-aqua.org<\/a> +31 (0)30 2305929
\n<\/span>Dylan de Gruijl, WWF-NL: dgruijl@wwf.nl<\/a> +31 (0)30 6937832 \/ +31(0)6 22607633<\/p>\n

About the MSC<\/b><\/p>\n

The Marine Stewardship Council (MSC) is an international non-profit organisation set up to help transform the seafood market to a sustainable basis. The MSC runs the only certification and ecolabelling programme for wild-capture fisheries consistent with the ISEAL Code of Good Practice for Setting Social and Environmental Standards and the United Nations Food and Agricultural Organisation Guidelines for the Eco-labelling of Fish and Fishery Products from Marine Capture Fisheries. \u00a0These guidelines are based upon the FAO Code of Conduct for Responsible Fishing and require that credible fishery certification and eco-labelling schemes include:<\/span><\/p>\n