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Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

Get involved

Which seafood will you choose for dinner? We've got some suggestions.

Certification

Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.

Certification

Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Latest News

May 16, 2010

Creating Salmon Aquaculture Standards enters final stage

The final standards will address the key negative environmental and social impacts associated with salmon farming and allow for the economic viability of the industry, which produces more than 60 percent of salmon eaten globally today. Impacts addressed through the standards include water pollution, sourcing of feed ingredients, disease transmission between farmed and wild salmon […]

April 30, 2010

Director of Standards Hired. Aquaculture Dialogue Standards handed over

The hiring of Geerts marks the end of the development phase of the ASC, overseen by Dr. Philip Smith, and the beginning of the operational phase. Geerts, who will begin working for the ASC on May 1st, is currently the manager of traceability services and new business developer at UTZ Certified, a worldwide certification body […]

April 27, 2010

The ASC presents its new visual identity in Brussels

On April 27, the ASC presents its new visual identity at the European Seafood Exposition. The ASC – founded by WWF and IDH (Dutch Sustainable Trade Initiative) – is proud to present itself as a ‘first time exhibitor’ at the ESE 2010. The visual identity that Ogilvy Amsterdam produced for the ASC pro bono represents […]

March 2, 2010

Global shrimp and abalone aquaculture standards released for public comment

On March 1, 2010, the Aquaculture Dialogue standards designed to minimise the potentially negative impact shrimp and abalone aquaculture can have on the environment, farm workers and communities near aquaculture farms were posted for the first of two public comment periods. The draft standards are products of the Shrimp Aquaculture Dialogue and the Abalone Aquaculture […]

December 21, 2009

Pangasius standards close to finalisation

WWF Press Release: The sustainable standards for farmed pangasius are close to finalisation. December 2009 the last round for public comment started and in the spring of 2010 the standards will be finalised. The Pangasius Aquaculture Dialogue standards describe rules and regulations on social and environmental issues for pangasius farmers. These include (amongst others) rules […]

December 17, 2009

Tilapia standards finalised world’s first

WWF Press Statement: Global standards for tilapia farming have been finalised. They represent the first set of completed standards produced through the Aquaculture Dialogues, a series of roundtables coordinated by World Wildlife Fund (WWF). The standards are the product of the Tilapia Aquaculture Dialogue, a network of more than 200 tilapia farming experts including producers, […]

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