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Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

Get involved

Which seafood will you choose for dinner? We've got some suggestions.

Certification

Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.

Certification

Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Latest News

November 1, 2016

Japanese retailer Kasumi launches responsibly sourced processed oysters

One of the largest retail chains in Japan, Kasumi Co. Ltd., which operates 178 stores in the north region of Kanto Plain, has introduced certified responsibly farmed processed oysters sourced from a local farm. To highlight the new assortment of ASC and MSC labelled seafood, an exclusive in-store promotional display was launched at their flagship […]

November 1, 2016

ASC Launches Seriola and Cobia Standard

The Aquaculture Stewardship Council (ASC) is pleased to announce that the Seriola and Cobia Aquaculture Dialog is complete. The final Seriola and Cobia standard is the result of more than 8 years of development by farmers, scientists, conservationists, and others with a shared vision of ending practices that can cause harm to the environment and […]

September 29, 2016

ASC Appoints First Representative in Australia

Duncan Leadbitter has been appointed to lead commercial outreach and strategic growth in Australia and New Zealand and to support and promote engagement in the broader region for the ASC. Duncan is the first ASC representative to be based in Australia. The ASC has expanded its focus in Australia and New Zealand in response to […]

September 22, 2016

First ASC Certified Dog Treats Launched by Tower Pet Products UK

Tower Pet Products UK Ltd., a pet treat manufacturer, has launched the first ASC Chain of Custody certified treats for dogs. The Sea Treats Salmon Jerky dog treats were introduced at the biggest dog show in the world, Crufts 2016, and became the world’s first ASC certified dog rewards on the market. The Salmon Jerky […]

September 15, 2016

Meet Debbie Duurzaam, promoting certified food in the Netherlands

The Aquaculture Stewardship Council (ASC), the Marine Stewardship Council (MSC) and WWF Netherlands are gearing up to the launch of the Fourth annual Think Fish Week campaign in the Netherlands. The campaign will be held September 26th  through  October 2nd  to encourage consumers to choose ASC and MSC certified seafood when shopping. The week is […]

September 14, 2016

ASC announces partnership for development in China

The ASC has formed a partnership with Qingdao Tao Ran Environmental Science and Technology (Tao Ran), a professional Chinese environmental firm. The agreement will accelerate the growth of the ASC programme in China. Tao Ran has been contracted to lead the strategy implementation and to expand the adoption of ASC farm standards. The firm’s aquaculture […]

September 5, 2016

ASC certified seafood consumption on the rise in the Netherlands

Spending on certified seafood products with the Aquaculture Stewardship Council (ASC) logo in Dutch supermarkets has increased 150 per cent in the year between 2014 and 2015, according to market research by IRI.  In the same period, the total spends on ASC and Marine Stewardship Council (MSC) certified seafood also increased by more than 30 […]

August 22, 2016

The ASC Invites Comments on the First Phase of the Core Standard

The ASC has published the first draft of the Core Standard methodology and is currently seeking public comment on the new approach. Public consultation period: 19 August – 19 October 2016 The ASC is seeking stakeholder feedback on the first draft of a proposed Core Standard of indicators. This document harmonises Principles, Rationale, Criteria and […]

July 30, 2016

Rio 2016 serves up responsibly sourced seafood

Attendees of the Olympic and Paralympic Games will enjoy sustainably and responsibly sourced seafood, thanks to an extraordinary effort by the Rio 2016 Olympic Organizing Committee and its partners. More than 70 tonnes, equivalent to more than 350,000 portions, of seafood served to athletes and media at the Games will come from fisheries or farms […]

July 14, 2016

HEMA commits to certified seafood

Dutch retailer HEMA is now selling seafood from ASC certified farms using the ASC logo in their stores in the Netherlands. HEMA’s current seafood offerings include ASC certified pangasius fillets and the company has committed to expanding the variety of responsibly certified species available to shoppers in the future. The ASC programme is comprised of […]

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