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Why ASC?

We set the standard for seafood. If you see the ASC label on pack, you can be sure that your seafood was farmed with care.

Our impact

By choosing ASC labelled seafood, you are making a proven, positive impact on people and the planet.

Get involved

Which seafood will you choose for dinner? We've got some suggestions.

Certification

Join the most recognised certification programme as proof of your responsible farming practices to a global audience.

Our impact

ASC creates measurable positive change in global seafood farming.

Find out more

The ASC programme is successful because of all producers and partners involved. Read our reports and stories.

Certification

Join the most recognised certification programme and benefit from trading ASC certified seafood.

Our impact

ASC creates measurable, positive change in global seafood farming.

After certification

In addition to accessing our global network of secure and flexible supply, ASC partners benefit from marketing their ASC certified seafood.

Latest News

November 16, 2021

ASC appoints Ally Dingwall as Senior Director of Technical Operations

The ASC has appointed Ally Dingwall as Senior Director of Technical Operations, a new role providing leadership and coordination to ASC’s standard systems and certification assurance processes. Ally joins ASC from Sainsbury’s UK with decades of seafood industry experience, including as a member of ASC’s Supervisory Board for the last three years where he has […]

November 3, 2021

New procedure helps stakeholders seek clarity on ASC standards

A new procedure will make it easy for any stakeholder, from auditors to NGOs, to seek clarification on the ASC standards and related documents.  The procedure for Questions for Interpretation (also known as QAs) will apply a consistent approach to the way ASC deals with these requests, making the process more transparent and accessible.  Given the detailed and […]

October 8, 2021

Lidl GB wins first ASC prize as annual MSC UK Awards embrace farmed seafood

Lidl has won the inaugural ASC UK Retailer of the Year prize at the annual MSC UK Awards, recognising their commitment to responsibly sourced farmed seafood. The annual awards run by the Marine Stewardship Council have recognised sustainable seafood for eight years, but this year’s ceremony was the first to feature an award sponsored by […]

October 1, 2021

Celebrating responsible seafood all around the world

Move over pumpkins and broomsticks, this October isn’t about Halloween but about responsible seafood, as ASC joins forces with MSC to celebrate awareness weeks and months in countries on three continents. Ready for a whistle-stop world tour? Bewuste Visweek Starting this week in The Netherlands and Belgium is, depending on what language you speak, Bewuste […]

September 23, 2021

New interactive dashboard makes it even easier to find out about ASC’s impacts

Searching for data and statistics about responsible seafood farming around the world just got easier thanks to a new and interactive Impacts Dashboard on ASC’s website. As well as working to improve standards in aquaculture, ASC is committed to transparency and has long made public various data and documents about the programme, ranging from every […]

September 16, 2021

Aquatic foods offer great potential for providing more sustainable diets, finds new research

ASC’s Greenhouse Gas Co-ordinator Robert Parker has contributed to a new study published this week in Nature that has provided an uniquely detailed assessment of the various environmental pressures of aquatic food production. The landmark study has shown significant potential for aquaculture to become more sustainable, adding to the number of species that already place […]

August 31, 2021

ASC launches consultation on new requirements to improve welfare of farmed fish

The ASC is consulting the public on new requirements to improve the welfare of farmed fish that take advantage of new developments and research to cover issues including water quality, stocking density and slaughter. Today’s consultation is the first phase of ASC’s wide-ranging fish welfare project. A second phase will follow for public consultation at […]

August 31, 2021

ASC Feed Standard: Consultation on important supporting documents begins

The ASC is consulting the public on important documents that will accompany the recently published ASC Feed Standard. This standard will provide unprecedented assurances to consumers that the feed used on ASC certified farms is responsibly sourced – whether it includes marine or land-based ingredients. Two important supporting documents have now been published, which will […]

August 16, 2021

ASC appoints new Markets and Communications leader

The ASC has appointed Willem de Bruijn as the new Senior Director of Markets and Communications. De Bruijn will provide leadership and direction to the activities of ASC’s newly restructured Marketing and Communications, Market Development and Market Research and Insight departments. De Bruijn will also support the organisation at the executive level, working directly with […]

August 10, 2021

Korean Farm First of its Kind to Achieve ASC-MSC Seaweed Certification

A farm in Korea operated by the Haedam Co. has become the world’s first laver seaweed farm to achieve certification against the ASC-MSC Seaweed Standard for responsible and sustainable seaweed production. The Haedam Co. farm is located on the small island of Wido, off the western coast of Korea, situated in the country’s Buan County. […]

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